Stepping into a casino is like stepping into another world — one filled with bright colors and sparkling lights, the sound of clinking slots, and a palpable energy that’s hard to ignore. It’s an intoxicating experience, but a casino’s success depends on more than just its sexy ambiance and the thrill of the games. It also has to make sure its customers have a great time and are willing to gamble again and again.

The best casino movies know this and are masterful at making their characters feel real and relatable while capturing the glitzy atmosphere of the gambling floor. Robert De Niro’s portrayal of Ace Rothstein in Casino is a perfect example. His ruthless worldview is complemented by Sharon Stone’s Ginger, a woman who’s as charming as she is smart. She knows exactly how to keep men and women captive with her sexy ways and seductive moves.

In a casino, the game’s outcome is determined mostly by chance, though some games involve skill, such as poker and blackjack. Players place bets on the outcome of a game and the house takes a cut of each bet, known as the rake. The more money the casino makes, the higher its payout percentage (the percentage of winnings returned to the player).

Besides the gaming floor, casinos often have luxurious hotel accommodations, cutting-edge technology, spa and fitness centers, flexible event spaces, and delicious restaurants. It’s important to market these offerings in addition to the games, to attract groups and events that may not be aware of what a casino has to offer.