Unlike some movies that paint the desert city of Vegas in broad strokes of glitz, glamour and opulence, Casino peels back layers of crime and corruption to reveal the seedy underbelly of Las Vegas. This Scorsese masterpiece isn’t for the faint of heart and doesn’t shy away from violence, treachery or avarice. But this story of love, revenge and redemption is also an epic history lesson about a town that’s constantly reinventing itself.

Casinos are more than gambling halls, with luxurious hotels, cutting-edge technology and flexible event spaces. Those attractions are valuable selling points, but they can’t be promoted as effectively without a strategic digital marketing plan.

When it comes to online casinos, discoverability is the most crucial factor. A well-designed website makes it easy for your audience to find you and understand what you offer. A simple but effective way to boost your discoverability is to include keyword phrases in your page titles and URLs.

Using demographic information to understand your target audience is helpful, but it’s not enough on its own. You need to know what your audience wants and needs. For example, while some casinos market themselves strictly as a gaming destination, others are positioned as an ideal venue for family reunions, weddings and corporate events. Pursuing group business with targeted ads like Cvent’s Competitive Ads will give your casino prominent exposure to event planners when they’re searching for solutions — and when they have the highest intent to follow through on their search.