You’re in a twinkly casino, you’ve filled up at the buffet and you’re ready to roll the dice or push some chips into a machine. But before you do, think about how casinos lure people into spending hundreds or even thousands of dollars on a chance to win. How is it that people who work hard for their money and make reasoned financial decisions on a daily basis can be persuaded to throw it all away based on the roll of the dice, spin of the wheel or draw of the cards?
Opulent Decor
One of the best ways to attract patrons to a gambling establishment is to create a visually stunning and immersive environment. This includes opulent decoration like chandeliers and marble floors as well as high-end food and drinks. This creates a sense of luxury and elegance that is sure to lure visitors in and keep them spending.
Booze: The casino business is all about alcohol. It lowers inhibitions and clouds judgment, making it easy for players to lose control. Casinos serve booze nonstop and often offer free drinks, especially to gamblers. This can be a powerful tool to keep customers gambling long after they should have stopped.
Celebrations: When someone hits a big jackpot on a slot machine or rakes in the cash at the poker table, the place goes crazy. Flashing lights, loud noises and cheers are designed to create a false sense of possibility that can cause other players to start bleeding chips too. Many casinos also encourage players to continue betting by converting their real currency into colorful discs that represent gambling chips. This removes the sting of losing and makes it easier to bet more.